Recent clients have engaged me to assess market and competitive position, help create unique strategies that work, and facilitate a whole new approach to market segments and clients.
Interim Project Director leading a full rebrand of this mid-size law firm. Included client and internal research, new positioning and visual identity and the delivery of a re-designed website.
Following the re-brand, our work was recognised at the Transform Awards Europe 2017, winning Silver for Best Visual Identity in the Professional Services Sector and Highly Commended for Best Brand Architecture.
“Julie led the project very effectively, built strong relationships across the senior team and managed external suppliers rigorously. She brought to bear many years of accumulated branding knowledge and provided expert advice throughout.”
Consulting assignment to assist the European Real Estate practice of this large global law firm with the formulation of a new client strategy, including new business planning, client segmentation and marketing approach.
Consulting assignment to assist with the creation of a new vision, firm and practice value propositions and organisational structure to support the vision for this regional law firm.
“Julie is one of those rare people that can truly operate at both a strategic and an operational level. She is able to translate ideas and aspirations into tangible products, processes and approaches.”
Facilitation of strategy planning workshop for the Retail division of this FTSE listed property company. Designed and delivered a tailored training programme for Land Securities personnel leading to improvements in business writing and clarity of messaging.
Following the acquisition of a major competitor, I was engaged to undertake a review of product and market alignment between two of the UK’s leading legal online services, to understand the cultural challenges brought by the acquisition and to highlight and develop a plan to overcome any product integration challenges.
I work with a broad range of clients across the business spectrum, with particular expertise in working for and with professional service organisations. Example recent clients include: Aspire HE, Christie + Co, Hammicks, Institution of Engineering and Technology, JS Group, McGuireWoods LLP, Mondaq, Pemberton Greenish LLP, the Royal Society of Chemistry.
I have a network of highly regarded marketing, design and communications agencies, training organisations and associates I regularly work with, allowing me to support any client as necessary.
I founded the Launch Partnership Ltd in 2011, following a successful career in both professional services and large corporates, notably holding director positions in international law firm McDermott Will & Emery LLP, property consultancy CBRE Ltd and global information business Thomson Reuters. My experience spans business strategy, organisational improvements, business development, marketing, communications and branding and I have managed large teams both within the UK and internationally.
As a frequent facilitator and trainer, I design workshops, training courses and development programmes that help people thrive by developing new skills and approaches to overcoming obstacles, helping them to realize new potential.
I am a graduate of the Meyler Campbell Business Coach Programme and my practice is geared toward coaching to enhance business development, in particular with law firm partners. I hold the CIM post-graduate diploma in marketing and an LLB (Hons) degree in Business Law.